Get Your Free Homepage Demo
Fill out the form & we'll show you what we can do.
Published February 1st, 2026
You build custom homes and complex additions, yet you constantly find yourself fighting price wars against "chuck in a truck" handymen. The problem isn't your skill; it's your positioning. If your website is a generic one-pager that lists "Renovations" next to "Painting" and "Drywall," you look like a handyman, not a luxury builder.
High-net-worth clients want specialists, not generalists. This guide supports our core Web Design for General Contractors service by explaining how to build a digital portfolio that justifies your pricing and pre-qualifies your leads.
Why does a "Jack-of-All-Trades" website kill your profit margins?
High-net-worth clients want specialists, not generalists. This guide supports our core Web Design for General Contractors service by explaining how to build a digital portfolio that justifies your pricing and pre-qualifies your leads.
Why does a "Jack-of-All-Trades" website kill your profit margins?
A "Jack-of-All-Trades" website kills margins because it attracts price-shoppers looking for small repairs rather than homeowners looking for large-scale transformations.
When you list every minor trade you perform on a single page, Google confuses your authority, ranking you for "drywall repair" (a $500 job) instead of "whole home renovation" (a $500,000 job).
To attract six-figure contracts, your site must signal high-level management and design capability:
• Project Galleries: You need deep case studies, not just photos. Explain the challenge ("Load bearing wall removal") and the solution to prove your engineering competence.
• Process Pages: High-end clients fear chaos. A page detailing your "5-Step Design-Build Process" calms their anxiety and sets you apart from disorganized competitors.
• Subcontractor Vetting: Explicitly stating that you use "Licensed Master Plumbers and Electricians" differentiates you from the guys who try to do it all themselves illegally.
When you list every minor trade you perform on a single page, Google confuses your authority, ranking you for "drywall repair" (a $500 job) instead of "whole home renovation" (a $500,000 job).
To attract six-figure contracts, your site must signal high-level management and design capability:
• Project Galleries: You need deep case studies, not just photos. Explain the challenge ("Load bearing wall removal") and the solution to prove your engineering competence.
• Process Pages: High-end clients fear chaos. A page detailing your "5-Step Design-Build Process" calms their anxiety and sets you apart from disorganized competitors.
• Subcontractor Vetting: Explicitly stating that you use "Licensed Master Plumbers and Electricians" differentiates you from the guys who try to do it all themselves illegally.
How do you rank for "Kitchen Remodeling" and "Home Additions" separately?
You rank for these distinct projects by building massive, dedicated silos for each one. A homeowner searching for "Luxury Kitchen Design" has a completely different intent than someone searching for "In-law suite addition." If you lump them onto a "Services" page, you rank for neither.
We use a "Silo Strategy" to capture high-ticket renovation searches:
• Room-Specific Silos: We build dedicated landing pages for "Kitchen Remodeling," "Master Bathroom Renovations," "Basement Finishing," and "Attic Conversions."
• Construction Type Silos: We create separate sections for "Second Story Additions," "Garage Builds," and "Custom Home Construction."
• Material Specifics: Ranking for specific high-end terms like "Quartz Countertops" or "Heated Flooring" attracts buyers who are already sold on premium materials.
We use a "Silo Strategy" to capture high-ticket renovation searches:
• Room-Specific Silos: We build dedicated landing pages for "Kitchen Remodeling," "Master Bathroom Renovations," "Basement Finishing," and "Attic Conversions."
• Construction Type Silos: We create separate sections for "Second Story Additions," "Garage Builds," and "Custom Home Construction."
• Material Specifics: Ranking for specific high-end terms like "Quartz Countertops" or "Heated Flooring" attracts buyers who are already sold on premium materials.
The Behemoth Difference: 25 Pages vs. 5 Pages
Most web designers will build you a 5-page brochure: Home, About, Gallery, Services, and Contact. This is useless for a GC. We build Local SEO Behemoths. We construct a 20 to 30-page site that details every type of renovation you handle and every town you build in.
This massive content footprint signals to Google that you are the dominant builder in the region, ensuring you show up whether someone searches for "Open concept renovation" or "Dormer installation."
This massive content footprint signals to Google that you are the dominant builder in the region, ensuring you show up whether someone searches for "Open concept renovation" or "Dormer installation."
Our Tech Stack: GBP Management & QR Cards
The final walkthrough is your golden ticket.
• Google Business Profile (GBP) Management: We optimize your Maps listing so that when locals search "General contractor near me," your business appears with verified project photos and hours.
• Review Automation: The best time to ask for a review is at the final walkthrough when the client is seeing their dream home finished. We provide custom QR Code Business Cards.
Hand one to the homeowner along with the keys; they scan it and leave a 5-star review about your "professionalism and quality," building the trust that wins the next bid.
Ready to dominate your local market? Stop settling for a brochure. Get a Local SEO Behemoth that actually ranks. Click here for your FREE DEMO.
• Google Business Profile (GBP) Management: We optimize your Maps listing so that when locals search "General contractor near me," your business appears with verified project photos and hours.
• Review Automation: The best time to ask for a review is at the final walkthrough when the client is seeing their dream home finished. We provide custom QR Code Business Cards.
Hand one to the homeowner along with the keys; they scan it and leave a 5-star review about your "professionalism and quality," building the trust that wins the next bid.
Ready to dominate your local market? Stop settling for a brochure. Get a Local SEO Behemoth that actually ranks. Click here for your FREE DEMO.
