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Published December 23rd, 2025
Outdoor lighting is a luxury service, not a commodity. To sell $5,000+ fixture packages and comprehensive maintenance plans, you need a digital presence that reflects high-end design.
A professional website serves as your 24/7 showroom, allowing you to showcase the dramatic impact of your work, sell profitable holiday lighting packages, and streamline your client communications.
Lighting is impossible to sell with words. You need to show the transformation. A standard photo gallery isn't enough; you need to simulate the experience of a "night demo."
For many lighting contractors, Christmas lighting is the key to year-round profitability. Your website must be ready to pivot when the season changes.
Modern homeowners want control. They want to know if your system works with their phone. Your website is the place to highlight your tech-savviness.
Managing maintenance contracts (bulb replacements, wire repairs) and new install quotes can be chaotic. That is why Cannone Marketing is an Official Jobber Certified Partner. When you partner with us, you receive an exclusive 20% discount on Jobber software for 6 months. This industry-leading tool helps you:
You are selling a visual product; your website should be your best salesperson. To see how we help lighting contractors shine online, visit our web design for outdoor lighting page.
If you are ready to stop relying on word-of-mouth and start booking high-ticket installs, fill out the form below for a Free Demo. We will build a custom homepage mockup for your business so you can see the potential before you commit.
1. How does a website help sell holiday lighting? Timing is everything. By having a dedicated SEO-optimized page for "Holiday Lighting in [Your City]," you capture leads in September and October when proactive homeowners are searching, filling your schedule before the November rush hits.
2. Can I use the website to sell maintenance plans? Absolutely. We recommend creating a "Service & Maintenance" page that outlines your annual packages (e.g., lens cleaning, bulb replacement, timer adjustment). This educates the client on the need for upkeep and sets the stage for recurring revenue.
3. Do I need to show pricing online? For custom landscape lighting, usually no. Every property is different. However, for holiday lighting, listing "Packages Starting At..." can be a helpful filter to ensure you are only speaking with qualified leads who have the budget for professional installation.
A professional website serves as your 24/7 showroom, allowing you to showcase the dramatic impact of your work, sell profitable holiday lighting packages, and streamline your client communications.
The "Night Mode" Portfolio
Lighting is impossible to sell with words. You need to show the transformation. A standard photo gallery isn't enough; you need to simulate the experience of a "night demo."
- Day-to-Night Sliders: We implement interactive sliders that allow homeowners to drag a bar across a photo, instantly changing a property from a standard daytime view to a stunningly illuminated night scene.
- Fixture Close-Ups: Don't just show the light; show the hardware. High-resolution images of your brass and copper fixtures prove you use quality materials, distinguishing you from the plastic solar lights found at big-box stores.
- Zoned Galleries: Organize your work by application, Path Lighting, Architectural Uplighting, Moonlighting, and Hardscape Lighting, to help clients visualize specific upgrades for their property.
Owning the Winter with Holiday Lighting
For many lighting contractors, Christmas lighting is the key to year-round profitability. Your website must be ready to pivot when the season changes.
- Dedicated Landing Pages: We build specific pages for "Holiday & Event Lighting" that you can toggle on or off depending on the season.
- Commercial Contracts: Use your site to target HOAs, shopping centers, and municipalities looking for large-scale festive displays. A professional presentation is often required to bid on these commercial RFPs.
- Storage & Removal: Clearly explain your full-service model (Design, Install, Remove, Store) to justify the premium price point compared to "handyman" installers.
Selling "Smart" Integrations
Modern homeowners want control. They want to know if your system works with their phone. Your website is the place to highlight your tech-savviness.
- Automation Compatibility: Create content explaining how your systems integrate with platforms like Lutron Caséta, Control4, or Ring.
- Color-Changing Tech: Showcase the versatility of RGBW systems (like FX Luminaire) that allow clients to change their house colors for the Super Bowl or St. Patrick's Day with a single tap.
Streamlining Operations with Jobber
Managing maintenance contracts (bulb replacements, wire repairs) and new install quotes can be chaotic. That is why Cannone Marketing is an Official Jobber Certified Partner. When you partner with us, you receive an exclusive 20% discount on Jobber software for 6 months. This industry-leading tool helps you:
- Route Optimization: Efficiently route your crews for recurring maintenance visits or holiday light take-downs to save fuel.
- Professional Quoting: Send branded proposals that allow clients to approve their lighting package and pay their deposit online.
- Client Hub: Provide a professional portal where commercial clients can view their service history and invoices.
See Your New Website in Action
You are selling a visual product; your website should be your best salesperson. To see how we help lighting contractors shine online, visit our web design for outdoor lighting page.
If you are ready to stop relying on word-of-mouth and start booking high-ticket installs, fill out the form below for a Free Demo. We will build a custom homepage mockup for your business so you can see the potential before you commit.
Frequently Asked Questions
1. How does a website help sell holiday lighting? Timing is everything. By having a dedicated SEO-optimized page for "Holiday Lighting in [Your City]," you capture leads in September and October when proactive homeowners are searching, filling your schedule before the November rush hits.
2. Can I use the website to sell maintenance plans? Absolutely. We recommend creating a "Service & Maintenance" page that outlines your annual packages (e.g., lens cleaning, bulb replacement, timer adjustment). This educates the client on the need for upkeep and sets the stage for recurring revenue.
3. Do I need to show pricing online? For custom landscape lighting, usually no. Every property is different. However, for holiday lighting, listing "Packages Starting At..." can be a helpful filter to ensure you are only speaking with qualified leads who have the budget for professional installation.
