Published April 23rd, 2025
You might think your small business website looks great to visitors. But here’s the real question: Does it speak Google’s language? Because while your customers might admire your photos, colors, and layout, Google’s bots are crawling underneath it all — analyzing structure, content, and keywords to decide where (or if) you show up in search results.
If you're serious about getting found online, this matters more than most people realize. Google doesn’t rank based on design; it ranks based on understanding. And if your website copy, metadata, and structure are out of sync, you’re not just invisible — you’re actively telling Google to ignore you.
Metadata Isn’t Just a Buzzword — It’s How Google Finds You
Let’s start with the basics: meta titles, descriptions, and keywords. These aren’t optional. These are the signs on the digital highway telling Google who you are and what you do.
Here’s why it matters:
- Your meta title is what appears in search engine results. It needs to be specific, keyword-rich, and clear.
- Your meta description gives a compelling reason for someone to click.
- Your meta keywords (still relevant when used properly) help clarify your focus behind the scenes.
👉 Every site we build at Cannone Marketing includes page-specific meta titles, descriptions, and keywords — all crafted to help your small business show up on Google for the right searches.
Your Website Copy Isn’t Just for Visitors — It’s for Search Engines Too
It’s not enough to just describe what you do. Your website copy has to use the exact language your ideal customers are typing into Google.
That means writing with long-tail keywords like:
- best website builder for small business
- small business website design
- making a website for a small business
- best small business website builder
And not just once — Google wants context, consistency, and depth. That’s why every site we build includes professional content and copywriting written for both real people and search engines. It’s how you show up when it matters most.
Structure = Clarity (For Google and Humans)
Think of your website’s structure like a table of contents for Google. Headers, subheaders, menus, links — they all matter.
Here’s how structure silently boosts your SEO:
- Clear H1, H2, and H3 tags tell Google what’s important
- Logical navigation helps bots crawl your pages (and helps visitors stay)
- Internal linking connects your content, proving your authority on a topic
- Fast loading speeds and mobile-friendly design? Also part of your SEO story
Every small business website we create is fully optimized with smart structure and technical SEO baked in from the beginning.
A Few More Things Google Cares About (That We Never Miss)
Before you assume your site is “good enough,” here’s a short list of silent SEO killers we see all the time:
- No connected domain or SSL certificate
- Pages missing meta tags altogether
- Keyword stuffing or meaningless fluff content
- Lack of alt text on images
- No sitemap or search engine submission
- No real-time traffic tracking (so you can’t improve)
We fix all of that. Every time. Our sites come with:
- Search Engine Submission (monthly)
- Real-time traffic stats
- SEO baked into every page
- Monthly edits and updates included
Because if your site isn’t evolving, Google assumes you’re not serious.
This Is Bigger Than Just “Looking Good” Online
A great-looking website that Google can’t understand is like opening a store with no sign out front. That’s why our focus is on building SEO-optimized, conversion-ready websites that work for both humans and search engines.
And we keep it simple:
👉 $249 one-time setup
👉 $75/month ongoing
And you get everything:
- Pro design
- Copywriting
- SEO
- Hosting
- Unlimited updates
- 1-on-1 calls with me, Mike — your partner in getting this right
Oh, and before you ever pay a dime? You’ll get a free homepage demo so you can see exactly what you’re getting.