Published April 15th, 2025
If you're a small business owner, you've probably felt this before: you're stuck choosing between two extremes.
Option A: A $10K+ agency site full of jargon and delays.
Option B: A DIY site that looks decent... until it tanks your SEO and never shows up on Google.
Here's the truth — most small businesses don’t need a massive budget or a team of a dozen developers. You just need a website that actually works.
One that’s built with strategy.
One that’s ready to grow with you.
One that’s designed around your goals, not some template from five years ago.
Expensive Doesn’t Always Mean Effective
Too often, the industry sells price tags over performance. Flashy portfolios. “Award-winning” designs. Beautiful animations that tank your site speed.
But what about:
- Clear messaging?
- Search engine visibility?
- The ability to make updates without submitting a support ticket?
These get left out. And for a small business that needs leads, not lectures — that’s a major red flag.
That’s why we built Cannone Marketing around something different: giving you everything you actually need from day one. No fluff, no filler.
Here’s What a Small Business Website Should Actually Include
If you’re a local business, service provider, or entrepreneur trying to grow your online presence, your site should be doing a lot more than just looking pretty.
It should be:
- Designed to guide visitors from click to conversion
- Fully optimized for search engines so people actually find you
- Built for all devices (because mobile traffic is real and it’s growing)
- Easily editable and scalable for your evolving business
- Hosted securely with strong technical foundations
- Connected with your social media, domain, and analytics tools
And none of that should cost you extra.
With Cannone Marketing’s website creation service, your site comes with everything you'd expect — and a few things most agencies completely skip.
Like:
- Unlimited pages
- Unlimited edits and revisions
- Real-time traffic stats
- Monthly search engine submissions
- 1-on-1 strategy calls
- Copywriting, SEO, and photography — all included
- Support from actual humans, not ticket bots
We even build you a free custom homepage demo so you can see exactly what your future site will look like — before you make any commitments.
Why DIY Builders Fall Short (Fast)
It’s tempting to go the DIY route with platforms like Wix, Squarespace, or GoDaddy. But here’s what most business owners find:
- They spend hours designing something that still doesn’t look professional
- SEO becomes an afterthought — if it’s even considered at all
- The site doesn’t load properly on every device
- They're on their own when something breaks or needs changing
And eventually, they end up paying someone to rebuild it anyway.
We hear this constantly from clients who say, “I wish I had just done it right the first time.” That’s why we exist — to do it right from day one, no guesswork or stress.
Skip the Fluff. Focus on What Actually Moves the Needle.
Too many agencies try to impress with custom animations, “branding workshops,” and features you’ll never use.
Here’s what we focus on instead:
- Making sure your site is fast, searchable, and easy to use
- Writing persuasive content that sells your service — not just fills space
- Giving you the power to edit your site whenever you want, or have us do it for you
- Ensuring every single page is built for performance, trust, and growth
- Keeping your site secure, optimized, and always up to modern standards
You can view more about what goes into every Cannone-built site right here.
What “The Right Website” Really Means in 2025
It’s not about how much you spend — it’s about what you’re getting in return. A real small business website in 2025 should:
- Attract and convert visitors
- Be optimized for Google, not guesswork
- Scale as your business scales
- Offer full support and ongoing flexibility
- Look professional, load fast, and work on any screen
- Give you control — without making you manage everything alone
You don't need to overpay for that.
You just need the right partner to build it with you.