Web Design for Optometrists

Custom Websites for Eye Care Professionals, Ophthalmologists, and Optical Shops

Professional Websites for Vision Care Providers

In the eye care industry, patients are looking for a blend of medical expertise and retail convenience. They want to know you can treat their glaucoma, but they also want to see if you carry the latest Ray-Ban or Oakley frames. A professional website bridges this gap.

Cannone Marketing builds clean, trustworthy websites that reassure patients of your clinical skills while acting as a digital showroom for your optical boutique.

Perfect for private optometry practices, ophthalmology clinics, LASIK surgeons, and independent opticians.

Grow Your Practice with a High-Converting Website

Cannone Marketing helps you book more exams and sell more frames with features like:

• Online Appointment Scheduling: Integration with EHR systems (like RevolutionEHR or Crystal PM) for real-time booking.
• Digital Patient Forms: Secure, HIPAA-compliant intake forms to reduce waiting room paperwork.
• "Virtual Optical" Galleries: Showcasing your frame brands and lens options (Transitions, Varilux, etc.).
• Service Pages: Detailed explanations of comprehensive exams, dry eye therapy, and pediatric eye care.
• Doctor Bios: Professional profiles highlighting education, specialties, and compassionate care.
• Insurance Lists: Clearly displaying accepted vision plans (VSP, EyeMed, Davis Vision).
• Click-to-Call Maps: Easy navigation for patients trying to find your clinic.

Standard Equipment For Optometrist Websites

Core Feature	Why You Need It	Why It Ranks
Real-Time EHR Sync	Integration with EHR systems like RevolutionEHR or Crystal PM to allow patients to book exams directly into your live schedule.	Signals high technical utility to search engines, helping you rank for "Book eye exam online" and "Optometrist with open appointments."
Optical Brand Silos	"Virtual Optical" galleries showcasing premium frame brands and lens technologies like Transitions or Varilux to drive retail interest.	Helps you rank for high-intent product keywords like "Designer glasses near me" and "Varilux lens provider [City Name]."
Specialized Clinical Pages	Detailed service pages for Dry Eye Therapy, Pediatric Care, and Myopia Management to prove medical expertise beyond basic exams.	Helps you rank for specialized medical searches like "Dry eye treatment center" and "Pediatric optometrist."
Clinical Authority Profiles	Professional doctor bios highlighting education, board certifications, and specialties to build immediate patient trust.	Meets Google's strict YMYL (Your Money Your Life) and E-E-A-T standards for "Expertise" and "Trustworthiness."
Vision Plan Hub	Clear displays of accepted insurance plans like VSP, EyeMed, and Davis Vision to reduce friction during the booking process.	Triggers localized trust signals, helping you rank for insurance-specific searches like "VSP eye doctor near me."
Secure Patient Intake	HIPAA-compliant digital patient forms that allow guests to submit medical history privately before their visit.	Signals a functional, secure business tool to search algorithms, improving your visibility for high-intent professional services.

All-Inclusive Eye Care Website – Just $199 Setup & $49/Month

Accelerate your practice with a professional digital portfolio. We keep it simple: A one-time $199 Setup Fee to build your custom site, and then a flat $49/month for hosting, updates, and support.

Your Plan Includes:

• A Custom, Portfolio-Focused Site Design
• Worry-Free Website Support (Ongoing Updates Included)
• Content & Copywriting
• Desktop, Tablet & Mobile Optimization
• Worry-Free Cloud Hosting & SSL Certificate
• Complete Search Engine Registration
• Professional Stock Photography
• Connect Your Domain
+more

SEO for Optometrists

We’ll naturally target patient-focused keywords like:

• eye exam near me
• optometrist accepting [Insurance Name]
• pediatric eye doctor [City]
• contact lens fitting cost
• designer glasses frames

Don't Take Our Word For It

Mike Cannone has been a pleasure to work with. He designed my entire website, social media page, and optimized my google business platform. He by far exceeded all my expectations. I recommend him to everyone. Fast and efficient so you can get your business up and running in no time. Thanks again Mike.

— Matt W. (via Google)

Get a Free Homepage Mockup for Your Practice

Cannone Marketing will design a custom homepage for your eye care clinic at absolutely no cost. Check the design before you pay a dime. If it meets your standards, we launch the full site.

Frequently Asked Questions

Can patients book exams online?

Yes. This is the standard for modern practices. We can link to your existing patient portal (like Solutionreach or Demandforce) or set up a simple request form if you prefer to confirm appointments manually.

Is the website HIPAA compliant?

Yes. Any forms that collect Protected Health Information (PHI), such as new patient intake forms, are secured with SSL encryption. We ensure your digital front door meets privacy standards.

Can I showcase my frame inventory?

While listing every single SKU is difficult due to rotating stock, we recommend a "Brands We Carry" page. We can display logos of your top designers (Gucci, Tom Ford, etc.) and photos of the showroom to entice patients to come in and browse.

Do you explain insurance?

Yes. Vision insurance is confusing. We create a dedicated "Insurance & Payment" page listing exactly which plans you accept (VSP, EyeMed, Medicare) and your policies on co-pays, reducing confusion at the front desk.

Do you write the medical content?

Yes. We provide professional copy describing your services. We can explain conditions like macular degeneration, cataracts, or myopia control in patient-friendly language that establishes your authority without overwhelming the reader.

Read The Article

Your website should be as sharp and focused as the vision care you provide, handling administrative tasks so you can focus on your patients. To learn how to build an online presence that improves efficiency and boosts patient acquisition, read our guide on focusing on success with a digital front desk for eye care professionals.

Explore Related Industries

Just as you help patients maintain their vision, other specialists are dedicated to preserving another vital sense. We also specialize in web design for hearing care professionals, helping audiologists and hearing aid specialists connect with patients who need expert support to stay engaged with the world around them.

Wrong Industry? View All