The Burst Pipe Call Goes to Whoever Google Shows First, Not Whoever Is Closest
Cannone Marketing builds plumbers a brand new website with a real page for every service and every town you cover, then manages your Google Business Profile so homeowners find you the moment there is water on the floor.
- A 15 to 25 page custom website with its own page for drain cleaning, water heaters, sewer work, and each town you serve
- Google Business Profile setup, optimization, and active monthly management including review responses
- 100 physical QR review cards printed and shipped to your door
- GEO and AEO optimization built to get your shop cited by ChatGPT, Perplexity, Gemini, and Claude
- $199 setup and $49 per month with no contracts, plus a free homepage demo built within 24 hours
Three Reasons the Homeowner Two Blocks Away Calls Somebody Else
Most plumbers are not losing work because of their prices or their workmanship. They are losing it because Google never puts their name in front of somebody standing in a flooded bathroom. Here is what usually causes that.
One Services Page Is Doing All the Work
Drain cleaning, water heater replacement, sewer line repair, repiping, and sump pumps are all listed on a single Services page. Google reads it and cannot tell which of those jobs you actually want to be called for. The plumber with a real page for each job gets ranked for each job.
Your Site Only Mentions the Town on the Truck
You take calls across a whole county, but the website names one town. When somebody in the next town over searches for a plumber near them, there is nothing on your site tying you to that place, so Google hands the call to a shop that has a page for it.
Nothing Matches an Emergency Search
At 11 PM nobody searches your company name. They type emergency plumber or burst pipe and pick from whatever loads first. With no page built for that moment, the call goes to a franchise or a lead site that takes a cut before it ever reaches a plumber.
Already Have a Website? Look at What You Are Paying for It.
Cannone Marketing does not layer SEO on top of a website you already have. We build you a completely new one from scratch, and there is a good reason for that. The site you are on now was almost certainly built to look like a brochure, not to rank in local search.
Now pull up the invoice. Plenty of plumbers are handing an agency $200, $300, or $500 every month for SEO performed on a website that has no service pages and no city pages. The agency is not necessarily skipping the work. They are doing it on a foundation that cannot hold the result.
The full Cannone Marketing package is $199 to start and $49 per month. That is less than the SEO line by itself on most invoices, and it covers a brand new site built correctly from the ground up, your Google Business Profile managed every month, and 100 QR review cards shipped to your door.
Put last month's marketing bill next to $49. Then take the free homepage demo and judge it with your own eyes before you spend anything.
Compare It Against My Current BillEverything a Plumbing Company Needs to Get Found, for One Flat Rate
Here is exactly what $199 up front and $49 per month buys. Nothing is held back for a bigger package and there is no contract to sign.
A New Custom Plumbing Website
A 15 to 25 page website built only for your shop, with separate pages for drain cleaning, water heater repair and installation, sewer line work, repiping, leak detection, sump pumps, and emergency service, plus a page for every city and service area you cover. It is hosted within the AWS infrastructure network which provides the reliability and uptime standards of the world's leading cloud platform, with 256-bit SSL, lead generating contact forms, live traffic stats, a favicon, Open Graph social sharing images, cross-browser testing, and your domain name included. Worry-Free Support means any update you need is handled by Mike at no extra charge.
Google Business Profile Management
Your Google Business Profile is what puts you in the map results when somebody searches for a plumber near me. We fully set it up and optimize it, including categories, services, products, your business bio, photos, and every detail Google asks for. Each month it stays managed and we respond to your reviews on your behalf. Weekly posting and photo refreshes are not part of the plan and we will never pretend otherwise.
100 Physical QR Review Cards
We print 100 QR review cards and ship them to your door. Leave one on the counter while the drain is finally running clear and the customer is relieved it is over. They scan it with their phone right there and leave the review while the job is still fresh. For a small plumbing shop, reviews are one of the few things you can build faster than a franchise with a bigger ad budget.
AI Search Visibility
Homeowners now ask ChatGPT, Perplexity, Gemini, and Claude who to call about a leaking water heater or a sewer backup. Your site is built with GEO and AEO optimization plus sitewide advanced structured data so those tools can clearly read your services, your service area, and your answers. FAQPage schema goes on every service page and location page, and your site is registered with Google, Bing, Yahoo, AOL, and DuckDuckGo. Advanced on-page SEO covers meta titles, descriptions, alt tags, and proper H1, H2, and H3 structure throughout.
Google Ranks Pages, and a Five Page Site Only Has Five Chances
People ask why a plumbing site needs 15 to 25 pages. It comes down to one thing. Google ranks individual pages, not companies.
Every job you do and every town you drive to is its own search. Somebody typing water heater replacement in one town and somebody typing sewer line repair in another are asking two different questions, and Google wants to give each of them a page built for that exact question. A five page site hands it one general Services page and hopes for the best.
Fifteen to twenty five pages means every service gets a page with real detail about that work, and every town you cover gets a page written for the homeowners there. AI tools read the same structure when they decide which plumber to name in an answer. This is not filler. It is giving search engines a clear answer for every way somebody might describe the problem in their house.
Mike Builds Your Homepage Within 24 Hours, Free
Tell Mike about your plumbing company and he builds a real homepage for it within 24 hours. No cost, no contract, and nobody chasing you afterward. If it is not better than what you have now, you walk away.
Build My Free DemoRankings Get the Click, the Website Gets the Call
Web Design for Plumbers
Showing up is only half of it. If a panicked homeowner lands on a site that looks dated or will not load on a phone, they hit back and call the next plumber on the list. See how the site itself is built for plumbing companies.
View Web Design for PlumbersWhat a Plumbing Website Should Actually Cost
How Much Does A Custom Plumber Website Cost On Average?
Before you sign anything with anybody, this walks through what plumbers are typically quoted for a custom website and what you should expect to actually get for the money.
Read the Full ArticleReal Questions From Plumbing Shop Owners
Why is my plumbing company not showing up on Google Maps?
Three things drive map placement: how complete and active your Google Business Profile is, how close you are to the person searching, and whether your website supports what your profile claims. Most plumbing shops have a profile with two categories filled in and a website that never lists their services or the towns they cover in a way Google can match up. When the profile and the site do not agree, Google favors a business where they do. Cannone Marketing sets up and optimizes the profile and builds the website so the two point at each other.
Do I really need a separate page for drain cleaning and water heaters?
Yes, because Google ranks pages rather than companies. Drain cleaning and water heater replacement are two separate searches made by two different people with two different problems. If both sit on one Services page, that page is competing against plumbers who built a full page around each service, and it usually loses. Your site includes a dedicated page for every service you offer, which is a big part of why the page count lands between 15 and 25.
How do I show up for emergency plumbing searches at night?
Emergency searches are their own set of keywords. Nobody types your company name at midnight. They type emergency plumber or burst pipe and pick from the first few results they see. Your site includes pages built around that language plus a location page for every town you cover, so there is something for Google to match when that search happens. An optimized Google Business Profile matters here too, since map results are usually what people tap first.
Are Angi and Thumbtack leads better than having my own website?
Lead platforms can bring work in, but you are renting access instead of owning anything. You pay per lead, the same lead often goes out to several plumbers at once, and the day you stop paying the work stops with it. A website and a Google Business Profile you own keep producing calls without a fee attached to each one, and nobody else is being handed the same customer. Plenty of plumbers run both for a while, and the usual goal is to lean less on paid leads over time.
I pay for SEO every month. Why am I not getting more calls?
This is the most common question plumbers ask. Most SEO retainers are spent optimizing a website that was never built for local search, so the money goes into adjusting a site that has no service pages and no city pages to rank in the first place. Cannone Marketing does not apply SEO to an existing website. A new one is built from the ground up with that structure already in place, and your Google Business Profile is managed every month. The full package is $199 to start and $49 per month, which is usually less than the retainer by itself.
Your Competitor Is Not a Better Plumber. They Just Have a Better Website.
Get the free homepage demo, see your company built the way local search actually works, and then make the call. $199 to start, $49 per month, no contract, and you deal with Mike directly every single time.
Start With My Free Homepage DemoTake a Look at the Rest
Web Design for Plumbers
See how the site itself is built for plumbing companies.
Case Studies
Look at real work built for real small business owners.
Pricing
$199 setup and $49 per month, laid out with nothing hidden.
AI Readiness Audit
Check whether your business has the signals needed to get cited by ChatGPT, Perplexity, Gemini, and Claude.
