Your Website Says You Do It All, Which Is Exactly Why Google Ranks You for Nothing
Cannone Marketing builds general contractors a brand new website with a real page for every type of job you take and every town you build in, then manages your Google Business Profile so homeowners find you while they are still planning the project.
- A 15 to 25 page custom website with its own page for kitchens, baths, additions, basements, and each town you serve
- Google Business Profile setup, optimization, and active monthly management including review responses
- 100 physical QR review cards printed and shipped to your door
- GEO and AEO optimization built to get your company cited by ChatGPT, Perplexity, Gemini, and Claude
- $199 setup and $49 per month with no contracts, plus a free homepage demo built within 24 hours
Doing Everything Is Good for Business and Terrible for Search
A general contractor's biggest strength is that a homeowner can call one person for the whole job. In search, that same thing works against you. Google has to figure out what a page is about, and a page about everything is about nothing. Here is how that plays out.
One Services Page Lists Twelve Kinds of Work
Kitchen remodels, bathroom remodels, additions, basement finishing, decks, and siding are six separate searches from six homeowners with six different projects. Listing them together tells Google you are loosely connected to all of it and specifically strong at none of it.
Your Best Work Has No Page to Live On
You almost certainly have a job type you want more of, whether that is additions, full gut renovations, or high end kitchens. If there is no page dedicated to it, there is nothing for Google to rank and nothing for a homeowner to read. The jobs you want most have the least on your site.
Homeowners Research for Weeks Before Calling
A remodel is a long decision, so people read, compare, and come back several times before anybody picks up a phone. A gallery and a contact form give them nothing to spend that time on. The company with real pages about the work, the process, and the towns they build in is the one still in their head at the end.
Already Have a Website? You Are Probably Paying More for Less.
Cannone Marketing does not put SEO on top of a website you already own. We build a new one from scratch, and for general contractors that matters more than it does for most trades. The site you have is almost certainly a homepage, an about page, a gallery, and a contact form, which gives Google close to nothing to work with across a dozen different job types.
Here is the comparison worth making. Contractors regularly pay an agency $200, $300, or $500 a month for SEO on exactly that kind of site. The retainer buys work performed on a structure that was never built to hold it.
Cannone Marketing is $199 to start and $49 per month. That lands under the SEO line by itself on most invoices, and it includes a brand new site built correctly, your Google Business Profile managed every month, and 100 QR review cards shipped to your door.
Put your current invoice next to $49. Then take the free homepage demo and decide with something real in front of you.
Compare It Against My Current BillNothing Is Held Back for a Bigger Plan
There is one price and one package. Here is exactly what a general contractor gets for $199 up front and $49 per month.
A New Custom Contractor Website
A 15 to 25 page website built only for your company, with separate pages for kitchen remodeling, bathroom remodeling, home additions, basement finishing, whole home renovations, decks and outdoor living, siding and windows, and new construction, plus a page for every city and service area you build in. It is hosted within the AWS infrastructure network which provides the reliability and uptime standards of the world's leading cloud platform, with 256-bit SSL, lead generating contact forms, live traffic stats, a favicon, Open Graph social sharing images, cross-browser testing, and your domain name included. Worry-Free Support means any update you need is handled by Mike at no extra charge.
Google Business Profile Management
Your Google Business Profile is what puts you in the map results when somebody searches for a contractor near me. We fully set it up and optimize it, including categories, services, products, your business bio, photos, and every field Google asks for, with the service area matched to the towns your site covers. Each month it stays managed and we respond to your reviews on your behalf, which carries weight on a purchase this size. Weekly posting and photo refreshes are not part of the plan and we will never pretend otherwise.
100 Physical QR Review Cards
We print 100 QR review cards and ship them to your door. Hand one over at the final walkthrough when the punch list is closed out and the homeowner is standing in the finished space for the first time. They scan it on their phone right there. Remodels take months, so you get far fewer chances at a review than a service trade does, which makes catching it in that moment worth a lot.
AI Search Visibility
Homeowners now ask ChatGPT, Perplexity, Gemini, and Claude what an addition costs or whether to hire a general contractor or manage subs themselves. Your site is built with GEO and AEO optimization plus sitewide advanced structured data so those tools can clearly read your project types, your service area, and your answers. FAQPage schema goes on every service page and location page, and your site is registered with Google, Bing, Yahoo, AOL, and DuckDuckGo. Advanced on-page SEO covers meta titles, descriptions, alt tags, and proper H1, H2, and H3 structure throughout.
Google Needs a Page Per Project Type, Not a List
General contractors ask why the site needs 15 to 25 pages. The reason is that Google ranks individual pages, not the company behind them.
Write out the projects you take. Kitchen remodel. Bathroom remodel. Addition. Basement finishing. Whole home renovation. Deck build. Now multiply that by every town you build in. That is a long list of separate searches, and a five page site gives Google one general Services page to answer all of them.
Fifteen to twenty five pages means every project type gets a page with real detail about how that work goes, and every town gets a page written for the homeowners there. AI tools read the same structure when they decide which contractor to name in an answer. It is also what gives somebody researching a remodel enough to read that they still remember your name three weeks later.
Twenty Four Hours and It Costs You Nothing
Send Mike the details on your company and he builds a real homepage for it within 24 hours at no cost. No contract, no deposit, and no follow up campaign afterward. If it does not beat what you have now, nothing happens.
Build My Free DemoA Remodel Is a Trust Purchase. The Site Has to Carry That.
Web Design for General Contractors
Somebody about to hand you tens of thousands of dollars is judging your company by the website long before they call. If it looks dated or loads slowly on a phone, that hesitation costs you the job. See how the site itself is built for contractors.
View Web Design for General ContractorsShould You Be Spending on Ads or on This?
Difference Between SEO And Google Ads For Contractors
General contractors are the most likely trade to already have money running in Google Ads, so this lays out what each one actually does, what happens the day you stop paying, and where the two fit together.
Read the Full ArticleFive Things Contractors Bring Up Every Time
Why is my construction company not showing up on Google Maps?
Map placement comes down to how complete and active your Google Business Profile is, how close you are to the person searching, and whether your website backs up what the profile claims. Most contractors have a profile with one broad category filled in and a website that never spells out the project types they take or the towns they build in. When the profile and the site do not agree, Google favors a business where they do. Cannone Marketing sets up and optimizes the profile and builds the website so the two support each other.
Do I need a separate page for kitchens and bathrooms?
Yes, because Google ranks pages rather than companies. A homeowner planning a kitchen remodel and a homeowner planning a bathroom are two different projects with two different budgets and two different searches. If both sit on one Services page, that page competes against contractors who built a full page around each project type and usually loses. Your site includes a dedicated page for every kind of work you take, which is a big part of why the page count lands between 15 and 25.
Most of my work comes from referrals. Do I even need SEO?
Referrals are the best lead source a contractor has and a website does not replace them. What it does is catch the homeowner who was referred to you and then looked you up before calling, which is most of them now, especially for a project that costs as much as a car. It also steadies things out when referral work comes in waves or a source you relied on moves away. Think of it as protecting the business you already have while adding a second source next to it.
Should I put money into Google Ads instead?
They do different jobs. Ads buy you a spot at the top starting today and stop the moment you stop paying, which makes them useful when you need work booked quickly. Search visibility builds slower but it is attached to a site and a profile you own, so it keeps working without a cost per click. Plenty of contractors run both, and the usual goal is to rely less on paid clicks over time rather than to pick one forever.
How do I get bigger remodel jobs instead of small repair calls?
Bigger jobs come from different searches than small ones. Somebody typing handyman near me is not the same person typing home addition contractor or kitchen remodel cost. You cannot control which calls come in, but you can control which of those searches you have a real page for. Your site gets a detailed page for each project type you want more of, and your Google Business Profile lists those services as well so the two work together.
One Invoice From Now, This Could Already Be Live
The contractor ranking above you is not building better than you are. They just have a website Google can read and a profile somebody keeps up. Get the free homepage demo, see your company built the right way, and then decide. $199 to start, $49 per month, no contract, and Mike handles it directly every time.
Start With My Free Homepage DemoBefore You Close the Tab
Web Design for General Contractors
See how the site itself is built for contracting companies.
Case Studies
Look at real work built for real small business owners.
Pricing
$199 setup and $49 per month, laid out with nothing hidden.
AI Readiness Audit
Check whether your business has the signals needed to get cited by ChatGPT, Perplexity, Gemini, and Claude.
