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Published May 23rd, 2025
If your website were a book, Google would be the world's most impatient reader — skimming through pages, looking for clarity, structure, and purpose. And just like a messy book confuses a reader, a disorganized website confuses Google.
In 2025, a successful small business website isn’t just about looking good — it’s about being crawlable, indexable, and properly structured from the inside out. If Google can’t understand your site, you’re invisible online, no matter how slick your homepage looks.
Let’s break down what all this means — and why most small business websites miss the mark.
Crawlability: Can Google Even Find Your Pages?
Before your site can show up on search engines, Google has to find it. That’s what crawling is: the process where Google’s bots (called crawlers or spiders) scan your site to discover pages.
But here’s the catch: if your site has broken links, missing pages, duplicate content, or a weird structure that looks like a digital maze, those bots can — and will — give up.
That means your site won’t get indexed, and you’ll be wondering why no one’s finding you on Google.
At Cannone Marketing, we build websites designed for search from the very first line of code. With SEO baked into the structure, every single page is easy to find, follow, and rank — even the ones tucked away in your navigation.
Here’s how we keep your website crawlable:
- Logical internal linking
- A clean and simple URL structure
- Fast-loading pages
- Optimized mobile responsiveness
- Proper use of meta tags, alt text, and image compression
Every page you have? Google finds it. Every service you offer? Google sees it. That’s the baseline your site should be hitting.
Indexing: Just Because Google Finds It Doesn’t Mean It Ranks It
Once your site is crawled, Google decides whether to index each page — meaning, to store it in its giant database and consider it for search results. This is where structure, relevance, and quality come in.
What kills indexing?
- Duplicate content
- Thin content (yes, that 50-word service page isn’t helping you)
- Missing or incorrect meta titles and descriptions
- Unoptimized pages that serve no clear intent
The difference between a best small business website builder and just another agency? We don’t throw together pages and hope for the best.
We build out thoughtful, keyword-rich content that answers real search queries — all while making sure it’s digestible for both people and search engines.
Every Cannone Marketing site includes:
- Professionally written content on every page
- On-page SEO with long-tail keyword placement
- Meta titles and descriptions tailored per page
- Search engine submission and monthly monitoring
You won’t just show up in search — you’ll show up right where people are looking.
Site Structure: The Skeleton Google (and Users) Need
Google loves websites that make sense. So do people. Your site’s structure is how everything is organized — your homepage, navigation, services, blog, and all the supporting pages underneath.
When your site is laid out with strategy, Google can clearly see:
- What your main focus is
- Which pages support that focus
- How relevant each section is to the other
If your current website is a one-pager, or the menu leads to a mess of unrelated pages with no hierarchy or logic, it’s time for a rethink.
Here’s how we structure every small business website we build:
- A clear homepage that acts like a digital welcome mat
- Easy-to-use navigation menus
- Dedicated service pages
- An about page that builds trust
- A blog for ongoing SEO strength
- A strong footer with key links, location data, and schema
- Clean sitemaps submitted directly to Google
Want an example?
Check out how we design full-service professional websites.
Don’t Make Google Guess — Show It Everything
The worst mistake most small businesses make is assuming their site is “good enough” for Google. But just because a human can read it doesn’t mean a crawler can. And if Google doesn’t get it, your dream customers won’t either — because they’ll never even find you.
That’s why we don’t just build pretty sites. We build strategic, SEO-optimized, Google-loving websites that perform.
For just $99/month — with no setup or design fees, you get:
- Professional site design
- Unlimited pages
- Real SEO strategy baked into every corner
- Content and copywriting
- Stock photography
- Mobile-first optimization
- SSL, cloud hosting, and real-time traffic stats
- Unlimited edits, revisions, and real human support
- 1-on-1 calls with Mike, the founder of Cannone Marketing
You even get a free custom homepage demo to preview what your site could look like — no strings attached.