Published April 17th, 2025
You can have the prettiest website in the world, but if Google can’t understand it… it might as well not exist. That’s the harsh truth most small business owners don’t hear — and why so many sites stay buried past page two.
Search engines don’t care how “cool” your layout looks.
They care about content.
They care about structure.
They care about what your website is saying — and how well it’s saying it.
If your website isn’t written with SEO in mind, you’re not just leaving money on the table — you’re practically handing it to your competitors.
Let’s break down what SEO-optimized copy actually is, why most agencies skip it, and how it can completely transform how your small business shows up online in 2025.
Design Without Copy Is Just a Digital Brochure
Too many agencies focus 90% on the visual — fonts, colors, icons, layout animations — and treat the actual writing like an afterthought.
But here’s the deal:
Design draws people in. Copy gets them to stay. And SEO gets them there in the first place.
Search engines don’t “see” your design. They crawl your:
- Headlines
- Paragraph structure
- Metadata
- Keyword relevance
- Internal linking
- Alt tags
- Page hierarchy
If none of that is done right, your site isn’t being indexed properly — or worse, not at all.
At Cannone Marketing, we bake this into every single website. No extra charge. No guesswork. Just copy that sells your services and helps Google do its job.
What SEO-Optimized Website Copy Actually Includes
This isn't about stuffing keywords or writing robotic paragraphs. In 2025, SEO-optimized content is about clarity, relevance, and structure — all tailored for both your customers and search engines.
Here’s what your site copy needs to hit the mark:
- Keyword-rich headlines that answer search intent
- Conversational paragraphs that build trust and clearly explain your offer
- Page-specific meta titles and descriptions
- Internal links that help Google connect your site structure
- Natural long-tail keywords (like best website builder for small business, not just “website”)
- Location-based content that helps with local rankings
Most importantly: it all needs to be written by someone who understands how people search and how Google thinks.
That’s why we include done-for-you copywriting with every site — part of your one-time $249 setup and ongoing $75/month plan. You’re not just getting a site; you’re getting an asset built to rank and convert.
Let’s Talk Metadata, the Secret Ranking Weapon
You know what’s often completely missing from small business websites?
Meta titles, meta descriptions, and meta keywords for every page.
These aren't optional. They’re essential for search engines to figure out what each page is about — and to control what shows up when someone Googles you.
We handle all of this for you:
- Every page gets a custom meta title (not the generic “Home – My Business”)
- Every service gets a clear, compelling meta description
- Relevant meta keywords are added page by page
That’s the kind of behind-the-scenes SEO most small business owners don’t even know to ask for — but it’s one of the biggest reasons our clients actually show up in search results.
What Happens When You Get SEO Copy Right
Here’s the transformation we see again and again:
- You stop relying only on social media or word of mouth
- People find you when they search for what you offer
- You rank for long-tail, high-converting search terms
- You build long-term traffic that doesn’t cost you ad dollars
- You look like a real authority in your niche — because you are
With our all-in-one website setup, you don’t have to hire a separate copywriter, SEO specialist, or marketing firm. We do it all, in one streamlined system — from strategy to launch.
And yes, you get to preview the whole thing before ever paying — thanks to our free homepage mockup service. Just book a call, tell us about your business, and we’ll design a custom homepage preview that shows exactly what your new site could look like.
What’s Included with Your Website (And Why It Matters for SEO)
Here’s what every site we build includes — and how it helps your business get found:
- Professional Site Design – Looks clean, fast, and mobile-friendly (which Google loves)
- Content & Copywriting – Written to rank, convert, and explain what makes you unique
- Meta Titles, Descriptions, and Keywords – For every single page
- Search Engine Optimization – Baked in from day one
- Unlimited Pages – More content = more ranking opportunities
- Monthly Search Engine Submissions – Ongoing indexing to keep your site active
- Real-Time Stats – So you can see where traffic is coming from and what’s working
- 1-on-1 Strategy Calls – Direct guidance to refine your message and SEO over time
All of that is yours for a one-time $249 setup and $75/month ongoing. No surprise fees. No per-page charges. And unlimited edits if you ever want to tweak your messaging.
Explore our full list of services right here.
Don’t Let Your Website Be Invisible
Most small businesses launch a site and just… hope it works.
But hope doesn’t get you traffic. Strategy does.
And that strategy starts with copy Google can read, rank, and reward.
If your current site is beautiful but buried, it’s time to rebuild with purpose.
And if you haven’t launched yet — good news. You can skip the headaches and start strong.